© 2026 Kaitlin banafsheha
© 2026 Kaitlin banafsheha
KAITLIN BANAFSHEHA IS A SENIOR ART DIRECTOR AND DESIGNER WITH EXPERIENCE ACROSS BRAND, CAMPAIGN, EXPERIENTIAL, PRODUCT AND BRAND DEVELOPMENT WITHIN FASHION, LUXURY, AND BEAUTY. SHE HAS WORKED IN-HOUSE, AT AGENCIES, AND THROUGH HER OWN INDEPENDENT PRACTICE—EACH SHAPING A PROCESS THAT IS RIGOROUS, IMAGE-LED, AND ROOTED IN CULTURE. HER WORK SPANS ART DIRECTION, CREATIVE CONCEPTING, BRAND PERSONA DEFINITION, POSITIONING, PRODUCT ASSORTMENT DEVELOPMENT, BRAND EXTENSION, CASTING, SHOT LISTS, STYLING DIRECTION, MATERIALITY, PRINT AND DIGITAL COLLATERAL, AND MULTICHANNEL CAMPAIGN ROLLOUT. SHE APPROACHES EVERY PROJECT AS AN OPPORTUNITY TO BUILD ENDURING BRANDS AND CULTURAL RELEVANCE.
GROUNDED IN A FINE ART BACKGROUND, SHE IS DRAWN TO THE CHARGED STILLNESS OF A FASHION MOMENT—THE GESTURE, THE LIGHT, THE DETAIL THAT MAKES AN IMAGE STAY WITH YOU. A GENUINE LOVE FOR PHOTOGRAPHY AND IMAGE-MAKING DRIVES HER APPROACH, AND SHE HAS COLLABORATED WITH SAINT LAURENT, PRADA, VALENTINO, Y-3, MIU MIU, VAN CLEEF & ARPELS, VIOLET GREY, CULT GAIA, THE CARLYLE HOTEL, SPRL, AMONG OTHERS.
SHE IS CURRENTLY WORKING ON THE CREATIVE TEAM AT MAZARINE GROUP IN NEW YORK CITY.
SELECT CLIENT WORK FOR SAINT LAURENT, PRADA, VALENTINO, AND
Y-3 IS AVAILABLE UPON REQUEST. PLEASE CONTACT FOR INQUIRIES.
KAITLIN BANAFSHEHA IS A SENIOR ART DIRECTOR AND DESIGNER WITH EXPERIENCE ACROSS BRAND, CAMPAIGN, EXPERIENTIAL, PRODUCT AND BRAND DEVELOPMENT WITHIN FASHION, LUXURY, AND BEAUTY. SHE HAS WORKED IN-HOUSE, AT AGENCIES, AND THROUGH HER OWN INDEPENDENT PRACTICE—EACH SHAPING A PROCESS THAT IS RIGOROUS, IMAGE-LED, AND ROOTED IN CULTURE. HER WORK SPANS ART DIRECTION, CREATIVE CONCEPTING, BRAND PERSONA DEFINITION, POSITIONING, PRODUCT ASSORTMENT DEVELOPMENT, BRAND EXTENSION, CASTING, SHOT LISTS, STYLING DIRECTION, MATERIALITY, PRINT AND DIGITAL COLLATERAL, AND MULTICHANNEL CAMPAIGN ROLLOUT. SHE APPROACHES EVERY PROJECT AS AN OPPORTUNITY TO BUILD ENDURING BRANDS AND CULTURAL RELEVANCE.
GROUNDED IN A FINE ART BACKGROUND, SHE IS DRAWN TO THE CHARGED STILLNESS OF A FASHION MOMENT—THE GESTURE, THE LIGHT, THE DETAIL THAT MAKES AN IMAGE STAY WITH YOU. A GENUINE LOVE FOR PHOTOGRAPHY AND IMAGE-MAKING DRIVES HER APPROACH, AND SHE HAS COLLABORATED WITH SAINT LAURENT, PRADA, VALENTINO, Y-3, MIU MIU, VAN CLEEF & ARPELS, VIOLET GREY, CULT GAIA, THE CARLYLE HOTEL, SPRL, AMONG OTHERS.
SHE IS CURRENTLY WORKING ON THE CREATIVE TEAM AT MAZARINE GROUP IN NEW YORK CITY.
SELECT CLIENT WORK FOR SAINT LAURENT, PRADA, VALENTINO, AND
Y-3 IS AVAILABLE UPON REQUEST. PLEASE CONTACT FOR INQUIRIES.
SAINT LAURENT MET GALA AFTER PARTY
SAINT LAURENT MET GALA AFTER PARTY
2026
2026
ART DIRECTION, PRODUCTION DESIGN
ART DIRECTION, PRODUCTION DESIGN
DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY WITH MAZARINE NEW YORK, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT.
DESIGN AND ART DIRECTION FOR SAINT LAURENT’S 2026 MET GALA AFTER-PARTY WITH MAZARINE NEW YORK, SHAPING THE EVENT’S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT.
CO HOST ZOE KRAVITZ
CO HOST ZOE KRAVITZ
BRANDED SAINT LAURENT F&B
BRANDED SAINT LAURENT F&B
WINTER BREATH IN NEW YORK: LE MILE MAGAZINE
WINTER BREATH IN NEW YORK: LE MILE MAGAZINE
2025
2025
PRODUCTION, ART DIRECTION
PRODUCTION, ART DIRECTION
PRODUCED AND COORDINATED AN EDITORIAL FASHION SHOOT IN NEW YORK CITY FOR LE MILE MAGAZINE, FEATURING MODEL MARIA JOSE MARTES. OVERSAW PRODUCTION FOR THE FW25 STORY WINTER BREATH, CAPTURING A QUIET, ATMOSPHERIC NARRATIVE THAT EXPLORED THE CITY’S REFLECTIVE WINTER LANDSCAPE THROUGH FASHION AND VISUAL STORYTELLING. CLICK TO READ MORE
MARIA WEARS A TRENCH COAT AND STRIPED SHIRT BY WÀNGDA, A BAG BY BEHNO, PANTS BY PENCE, AND SHOES BY FEMME LIBEREE.
MARIA WEARS A GREEN SKIRT AND KNIT FUR TOP BY PIER ANTONION GASPARI, A COAT BY WÁGANDA, AND A BAG BY KALIEDDIE
PRODUCED AND COORDINATED AN EDITORIAL FASHION SHOOT IN NEW YORK CITY FOR LE MILE MAGAZINE, FEATURING MODEL MARIA JOSE MARTES. OVERSAW PRODUCTION FOR THE FW25 STORY WINTER BREATH, CAPTURING A QUIET, ATMOSPHERIC NARRATIVE THAT EXPLORED THE CITY’S REFLECTIVE WINTER LANDSCAPE THROUGH FASHION AND VISUAL STORYTELLING. CLICK TO READ MORE
MARIA WEARS A TRENCH COAT AND STRIPED SHIRT BY WÀNGDA, A BAG BY BEHNO, PANTS BY PENCE, AND SHOES BY FEMME LIBEREE.
MARIA WEARS A GREEN SKIRT AND KNIT FUR TOP BY PIER ANTONION GASPARI, A COAT BY WÁGANDA, AND A BAG BY KALIEDDIE
HAIR STUDIES
HAIR STUDIES
2025
2025
ART DIRECTION AND CREATIVE PRODUCTION
ART DIRECTION AND CREATIVE PRODUCTION
ART DIRECTED HAIR STUDIES, A CONCEPTUAL PROJECT EXPLORING HAIR AS A FORM OF IDENTITY, FEMININITY, AND SELF-EXPRESSION. USED AI AS A CREATIVE TOOL TO EXPERIMENT WITH DIVERSE HAIRSTYLES AND VISUAL NARRATIVES, DRAWING INSPIRATION FROM THE EDITORIAL APPROACH OF GUIDO PALAU TO REIMAGINE CONTEMPORARY EXPRESSIONS OF FEMININITY.
ART DIRECTED HAIR STUDIES, A CONCEPTUAL PROJECT EXPLORING HAIR AS A FORM OF IDENTITY, FEMININITY, AND SELF-EXPRESSION. USED AI AS A CREATIVE TOOL TO EXPERIMENT WITH DIVERSE HAIRSTYLES AND VISUAL NARRATIVES, DRAWING INSPIRATION FROM THE EDITORIAL APPROACH OF GUIDO PALAU TO REIMAGINE CONTEMPORARY EXPRESSIONS OF FEMININITY.
ETIQ
ETIQ
2025
2025
ART DIRECTION AND CREATIVE PRODUCTION
ART DIRECTION AND CREATIVE PRODUCTION
CONCEPTUALIZED AND PRODUCED ETIQ’S LAUNCH CAMPAIGN FILM, CRAFTING A “DAY IN THE LIFE” NARRATIVE OF THE MODERN INDIAN WOMAN IN NEW YORK CITY THAT JUXTAPOSED CULTURAL HERITAGE WITH A CONTEMPORARY CITY-GIRL AESTHETIC. LED THE PROJECT END-TO-END, FROM CREATIVE IDEATION AND STORYTELLING TO CASTING, STYLING, VENDOR SOURCING, PRODUCTION, AND CREATIVE EXECUTION.
CONCEPTUALIZED AND PRODUCED ETIQ’S LAUNCH CAMPAIGN FILM, CRAFTING A “DAY IN THE LIFE” NARRATIVE OF THE MODERN INDIAN WOMAN IN NEW YORK CITY THAT JUXTAPOSED CULTURAL HERITAGE WITH A CONTEMPORARY CITY-GIRL AESTHETIC. LED THE PROJECT END-TO-END, FROM CREATIVE IDEATION AND STORYTELLING TO CASTING, STYLING, VENDOR SOURCING, PRODUCTION, AND CREATIVE EXECUTION.
ART DIRECTED AND DESIGNED A SERIES OF BRAND ASSETS SPANNING PRINT, EDITORIAL, AND MARKETING COLLATERAL. I CREATED THE PIÈCE UNIQUE PASSPORT, A BESPOKE BOOKLET INCLUDED WITH EVERY CUSTOM ORDER THAT TELLS THE STORY OF ETIQ WHILE DOCUMENTING THE DETAILS OF EACH ONE-OF-A-KIND GARMENT, REINFORCING THE PERSONAL CONNECTION BETWEEN THE CLIENT AND THEIR PIECE. I ALSO DESIGNED A COLLECTION OF EDITORIAL BOOKS FOR DISPLAY THROUGHOUT THE STORE, TRANSLATING THE BRAND'S IDENTITY INTO IMMERSIVE PRINTED PUBLICATIONS. BEYOND PRINT, I DEVELOPED A COMPREHENSIVE LIBRARY OF BRANDED ASSETS FOR SOCIAL MEDIA AND SPECIAL MARKETING INITIATIVES, PROVIDING A COHESIVE VISUAL SYSTEM THAT COULD BE ADAPTED ACROSS CAMPAIGNS WHILE MAINTAINING A CONSISTENT AND ELEVATED BRAND PRESENCE.
ART DIRECTED AND DESIGNED A SERIES OF BRAND ASSETS SPANNING PRINT, EDITORIAL, AND MARKETING COLLATERAL. I CREATED THE PIÈCE UNIQUE PASSPORT, A BESPOKE BOOKLET INCLUDED WITH EVERY CUSTOM ORDER THAT TELLS THE STORY OF ETIQ WHILE DOCUMENTING THE DETAILS OF EACH ONE-OF-A-KIND GARMENT, REINFORCING THE PERSONAL CONNECTION BETWEEN THE CLIENT AND THEIR PIECE. I ALSO DESIGNED A COLLECTION OF EDITORIAL BOOKS FOR DISPLAY THROUGHOUT THE STORE, TRANSLATING THE BRAND’S IDENTITY INTO IMMERSIVE PRINTED PUBLICATIONS. BEYOND PRINT, I DEVELOPED A COMPREHENSIVE LIBRARY OF BRANDED ASSETS FOR SOCIAL MEDIA AND SPECIAL MARKETING INITIATIVES, PROVIDING A COHESIVE VISUAL SYSTEM THAT COULD BE ADAPTED ACROSS CAMPAIGNS WHILE MAINTAINING A CONSISTENT AND ELEVATED BRAND PRESENCE.
ETIQ
ETIQ
2023
2023
CREATIVE PRODUCTION, ART DIRECTION, STORYTELLING
CREATIVE PRODUCTION, ART DIRECTION, STORYTELLING
DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT
DESIGN AND ART DIRECTION FOR SAINT LAURENT’S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT’S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT
SPRL
SPRL
2026
2026
ART DIRECTION, DESIGN, WORLD BUILDING
ART DIRECTION, DESIGN, WORLD BUILDING
LED THE COMPLETE REBRAND OF THE VINTAGE SHOPPING PLATFORM, REIMAGINING ITS IDENTITY FROM THE GROUND UP TO CREATE A DISTINCT AND IMMERSIVE BRAND WORLD. I DEVELOPED A COMPREHENSIVE VISUAL SYSTEM THAT EXTENDED ACROSS BRAND IDENTITY, DIGITAL EXPERIENCE, PRODUCT PRESENTATION, IMAGE DIRECTION, AND MARKETING TOUCHPOINTS. FROM EXPERIENCE DESIGN TO PRODUCT DISPLAY SYSTEMS, EVERY ELEMENT WAS CRAFTED TO ELEVATE THE DISCOVERY OF VINTAGE FASHION, CREATING A COHESIVE UNIVERSE THAT FELT BOTH CURATED AND COLLECTIBLE WHILE ESTABLISHING A STRONG FOUNDATION FOR THE BRAND'S FUTURE GROWTH.
LED THE COMPLETE REBRAND OF THE VINTAGE SHOPPING PLATFORM, REIMAGINING ITS IDENTITY FROM THE GROUND UP TO CREATE A DISTINCT AND IMMERSIVE BRAND WORLD. I DEVELOPED A COMPREHENSIVE VISUAL SYSTEM THAT EXTENDED ACROSS BRAND IDENTITY, DIGITAL EXPERIENCE, PRODUCT PRESENTATION, IMAGE DIRECTION, AND MARKETING TOUCHPOINTS. FROM EXPERIENCE DESIGN TO PRODUCT DISPLAY SYSTEMS, EVERY ELEMENT WAS CRAFTED TO ELEVATE THE DISCOVERY OF VINTAGE FASHION, CREATING A COHESIVE UNIVERSE THAT FELT BOTH CURATED AND COLLECTIBLE WHILE ESTABLISHING A STRONG FOUNDATION FOR THE BRAND’S FUTURE GROWTH.
DESIGN AND EXPERIENCE FOR SPRL.SHOP BETA
DESIGN AND EXPERIENCE FOR SPRL.SHOP BETA
ZANETTI MENS
ZANETTI MENS
2023
2023
CREATIVE PRODUCTION, ART DIRECTION, STORYTELLING
CREATIVE PRODUCTION, ART DIRECTION, STORYTELLING
ART DIRECTED A FALL MENSWEAR CAMPAIGN FOR ZANETTI IN NAPLES, ITALY, USING THE REGION'S LUSH LANDSCAPES AND MOUNTAIN VISTAS TO CELEBRATE THE BRAND'S ITALIAN HERITAGE. THE NATURAL SETTING EMPHASIZED A SENSE OF TIMELESS CRAFTSMANSHIP, EFFORTLESS ELEGANCE, AND AN AUTHENTIC CONNECTION TO PLACE, FRAMING THE COLLECTION THROUGH A MODERN LENS.
ART DIRECTED A FALL MENSWEAR CAMPAIGN FOR ZANETTI IN NAPLES, ITALY, USING THE REGION’S LUSH LANDSCAPES AND MOUNTAIN VISTAS TO CELEBRATE THE BRAND’S ITALIAN HERITAGE. THE NATURAL SETTING EMPHASIZED A SENSE OF TIMELESS CRAFTSMANSHIP, EFFORTLESS ELEGANCE, AND AN AUTHENTIC CONNECTION TO PLACE, FRAMING THE COLLECTION THROUGH A MODERN LENS.
ART DIRECTED A MENSWEAR CAMPAIGN SET ON A DESERTED TENNIS COURT IN CASERTA, ITALY, DRAWING ON THE SPORT'S HERITAGE OF ELEGANCE, DISCIPLINE, AND TIMELESS STYLE. THE CONTRAST OF THE WEATHERED COURT AND RUSTIC SURROUNDINGS AGAINST REFINED TAILORING CREATED A VISUAL NARRATIVE THAT BALANCED YOUTHFUL ENERGY WITH SOPHISTICATED DESIGN, REFLECTING ZANETTI'S MODERN INTERPRETATION OF CLASSIC MENSWEAR.
ART DIRECTED A MENSWEAR CAMPAIGN SET ON A DESERTED TENNIS COURT IN CASERTA, ITALY, DRAWING ON THE SPORT’S HERITAGE OF ELEGANCE, DISCIPLINE, AND TIMELESS STYLE. THE CONTRAST OF THE WEATHERED COURT AND RUSTIC SURROUNDINGS AGAINST REFINED TAILORING CREATED A VISUAL NARRATIVE THAT BALANCED YOUTHFUL ENERGY WITH SOPHISTICATED DESIGN, REFLECTING ZANETTI’S MODERN INTERPRETATION OF CLASSIC MENSWEAR.
ZANETTI RED
ZANETTI RED
LAARCH & DESIGN
LAARCH & DESIGN
2025
2025
ART DIRECTION, DESIGN, WORLD BUILDING
ART DIRECTION, DESIGN, WORLD BUILDING
LED THE CREATIVE DIRECTION AND BRAND IDENTITY FOR LAARCH & DESIGN, DEVELOPING A VISUAL LANGUAGE ROOTED IN CRAFT, CULTURAL RESEARCH, AND CONTEXT-DRIVEN ARCHITECTURAL THINKING. SHAPED THE FIRM'S CREATIVE STRATEGY, BRAND PRESENCE, AND DESIGN NARRATIVE, DRAWING INSPIRATION FROM THE ARCHITECTURAL MINIMALISM OF LUIS BARRAGÁN AND OTHER MODERNIST INFLUENCES.
LED THE CREATIVE DIRECTION AND BRAND IDENTITY FOR LAARCH & DESIGN, DEVELOPING A VISUAL LANGUAGE ROOTED IN CRAFT, CULTURAL RESEARCH, AND CONTEXT-DRIVEN ARCHITECTURAL THINKING. SHAPED THE FIRM’S CREATIVE STRATEGY, BRAND PRESENCE, AND DESIGN NARRATIVE, DRAWING INSPIRATION FROM THE ARCHITECTURAL MINIMALISM OF LUIS BARRAGÁN AND OTHER MODERNIST INFLUENCES.
DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT
DESIGN AND ART DIRECTION FOR SAINT LAURENT’S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT’S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT
GALERIE ON SUNSET
GALERIE ON SUNSET
2025
2025
CREATIVE DIRECTION
CREATIVE DIRECTION
LED THE CREATIVE VISION FOR GALERIE ON SUNSET, DEFINING THE BRAND IDENTITY, OVERALL MOOD, AND VISUAL DIRECTION ACROSS ITS LAUNCH. DIRECTED THE LAUNCH CAMPAIGN, CONTRIBUTED TO THE INTERIOR DESIGN, AND SHAPED A COHESIVE BRAND EXPERIENCE ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.
LED THE CREATIVE VISION FOR GALERIE ON SUNSET, DEFINING THE BRAND IDENTITY, OVERALL MOOD, AND VISUAL DIRECTION ACROSS ITS LAUNCH. DIRECTED THE LAUNCH CAMPAIGN, CONTRIBUTED TO THE INTERIOR DESIGN, AND SHAPED A COHESIVE BRAND EXPERIENCE ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.
CHATAEU KINGS
CHATAEU KINGS
2024
2024
CREATIVE DIRECTION
CREATIVE DIRECTION
LED THE CREATIVE VISION FOR GALERIE ON SUNSET, DEFINING THE BRAND IDENTITY, OVERALL MOOD, AND VISUAL DIRECTION ACROSS ITS LAUNCH. DIRECTED THE LAUNCH CAMPAIGN, CONTRIBUTED TO THE INTERIOR DESIGN, AND SHAPED A COHESIVE BRAND EXPERIENCE ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.
LED THE CREATIVE VISION FOR GALERIE ON SUNSET, DEFINING THE BRAND IDENTITY, OVERALL MOOD, AND VISUAL DIRECTION ACROSS ITS LAUNCH. DIRECTED THE LAUNCH CAMPAIGN, CONTRIBUTED TO THE INTERIOR DESIGN, AND SHAPED A COHESIVE BRAND EXPERIENCE ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.
© 2026 Kaitlin banafsheha
© 2026 Kaitlin banafsheha
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