Violette_FRClient: Violette_FR
Deliverables: Art Direction, Email Design, Layout Design
Problem:

Violette_FR came to me looking for a way to elevate their email design to feel more editorial, intentional, and refined. Their previous emails didn’t fully capture the brand’s artful storytelling—the imagery wasn’t being highlighted in a way that felt deliberate, and the layouts lacked the balance of clean structure and effortless charm that defines Violette_FR.

Solution:

I redesigned the email campaign to bring a polished, editorial edge while maintaining the brand’s signature intimacy. By incorporating gridlines for structure and Polaroid/film-style imagery for a tactile, nostalgic feel, the new design enhances storytelling, product focus, and visual flow.