Deliverables: Art direction, Brand identity, Illustration, OOH campaigns, Lockup variations, color exploration, Iconography, UI Design, Social media templates, Email marketing templates, Print collatoral, Packaging design, Paid ads, Animation, Event design
In a world where business banking is often cold, impersonal, and utilitarian, Mercury sought to differentiate itself as a premium brand that blends intellectual rigor with artistic design. The challenge was how to communicate this fusion of trust, innovation, and sophistication while remaining true to Mercury’s core values: transparency, accessibility, and ease.
We needed to craft an identity that embodied Mercury’s Alchemist archetype—a confident, intelligent, and magnetic brand driven to transform the ordinary into the extraordinary and forge new possibilities in business banking. The goal wasn’t just to create a luxurious product, but to deliver a brand experience that felt like an elevated, crafted object—one that exuded the refinement and exclusivity of luxury fashion, while still feeling accessible and aspirational.
The question became: How could we translate Mercury’s sophistication and luxury into a brand that felt grounded, yet inspiring?
Solution:
To position Mercury as a premium, elevated brand, we merged art and science in every touchpoint of our visual identity, creating a sophisticated yet approachable experience that feels like a luxury product.
Photography: Our evolving photography style uses natural light to set the mood, creating an authentic, organic feel. Carefully selected furniture and props evoke modern luxury, while subtle shifts in lighting reflect Mercury’s evolving yet timeless essence.
Headshots & Investor Imagery: Striking headshots and investor visuals are treated with precision, balancing bold contrasts and natural light to convey confidence, intelligence, and approachability, reinforcing Mercury as a high-caliber brand.
Fine Art: We collaborate with illustrators known for their detail and precision, creating nostalgic, artistic visuals that deepen the brand’s storytelling and connect users to Mercury’s sense of craftsmanship and innovation.
Editorial Magazine: Our bi-annual magazine feels like an elevated art book—sleek, minimal, and thoughtfully designed. It’s an experience in itself, showcasing Mercury’s dedication to luxury, refinement, and timeless design.
Each of these elements reflects Mercury’s core as a luxurious, transformative product—where art meets science to create an experience that feels both aspirational and real.
Mercury Blog
Mercury Pop-Up
Mercury Raise